Monday, July 10, 2017

The Art of Doing

The Art of Doing
Mountain Dew and Lightwave Unveil “The Art of Doing” – The World’s First Art Gallery Powered by Emotion.

The art installation, a high-concept gallery space housing six custom-built pieces representing each athlete’s unique feeling of doing, was featured at the Long Beach Dew Tour from 6/15 through 6/18, 2017.

Data was collected by a high-end wearable device measuring heart rate, blood volume pulse, skin temperature, electro dermal activity and motion which transmitted biofeedback in real-time to Lightwave’s analytics engine. Lightwave then analyzed this data using applied neuroscience techniques, such as measuring orienting responses and heart rate variability, to gain insight into the emotional intensity of the skating experience.

The output at Dew Tour is a first-of-its-kind art exhibition reimagining the athletes’ data featuring generative, code-based artwork that visually transforms the feeling of professional athletes skateboarding and competing.

This exhibit combines two emotion tracking technologies – biofeedback measurement and facial coding – and will transform both athlete and guest data into completely unique and beautiful data-driven pieces of artwork, unique to each athlete.

At the end of the art viewing experience, a custom-built skateboard wall will use the facial reactions of guests to generate a piece of art based on these reactions.